Text4baby is pleased to announce the release of two TV Public Service Announcements (PSAs), made possible by the support of CTIA - The Wireless Foundation. The TV PSAs, produced in 30-second lengths, emphasize the helpful information pregnant and new moms receive to support them through pregnancy and baby’s first year.

• “Belly-to-Belly” shows just the pregnant bellies of two friends talking about text4baby. One pregnant mom is a text4baby subscriber and shows her friend how to sign up.

• “Baby Photos” shows real photos of text4baby babies along with the song, “Twinkle, Twinkle, Little Star.”  The mothers of the babies in the PSA are text4baby subscribers and received three text4baby messages each week during pregnancy and/or through their baby’s first year.

You can view and share the videos by visiting our YouTube page: www.youtube.com/user/text4babyOfficial

Using the PSAs in Your Community

Use these PSAs as part of your enrollment efforts by encouraging your local TV stations to air the PSAs, customizing them with your logo and/or planning a PSA launch event. Because of the excellent work you do in your communities, you are in the best position to influence TV stations’ airing of the PSAs. Please keep in mind these PSAs are “evergreen,” which means they are not dated and thus can be promoted at any time.

The following resources are available here to assist you in your efforts to undertake a local PSA campaign:
•    PSA Scripts and Images
•    Promoting text4baby PSAs in Your Media Market
•    Customizing text4baby PSAs
•    Downloadable files for your web site
•    Access to broadcast quality files
•    Information on tracking where the PSAs are playingCover Letter for Using text4baby-Produced PSAs
•    U.S. Department of Health and Human Services (HHS) Letter of Support
•    Press Release for Local Organizations
•    Text4baby Promotion in North Carolina: The Use of Public Service Announcements to Drive Enrollment
•    Frequently Asked Questions about Text4baby